AUSTIN, TEXAS | PLANET EARTH
Austin, Texas | Photo by Dwayne Hills, Unsplash.com
CITY OF IDEAS. In 1997, Mythos Legends founder Tim McClure created a new slogan for a city determined to Keep Austin Weird while staking its rightful claim as the Live Musical Capital of the World.
Billboards, t-shirts, and all manner of merchandise proclaimed Austin the "City of Ideas." Only one hurdle remains - official launch of the campaign slogan. If Austin is both a city AND the capital of Texas, surely City of Ideas can coexist with Live Music Capital of the World.
(Merchandise and outdoor board shown here are from previous years' City of Ideas campaigns.)
BUSINESS MARKETING CONSULTING
PROMOTING BUSINESS & TOURISM IN AUSTIN
City of Ideas™ is a brand and product created by Mythos Legends.
Mythos Legends is an Austin-based global brand consultancy specializing in strategic branding, alluring design, brand story, and visual storytelling. Mythos typically works with clients on a project basis, with an option to extend consultation once a project is complete. Mythos is most often asked to continue developing successful brand enhancement and brand endurance strategies.
Services available to and offered by City of Ideas can include business marketing consulting services; promoting business and tourism in the Austin, Texas metropolitan area; developing promotional campaigns for businesses; and merchandise packaging.
Mythos Legends in-sources and out-sources special teams according to the specific needs of each client. Mythos works with clients to discover each company’s brand values - a small set of general guiding principles; brand purpose - their fundamental reason for existence; and brand promise - what the brand promises to do for their consumers.